Primark Strategy

Introduction Primark Primark is a clothing seller, operating in Ireland, the United Kingdom, the Netherlands, Germany, Spain, Portugal and Belgium. It operates a total of 196 stores with 38 in Ireland, 138 in the UK, 14 in Spain, 2 in Germany, 1 in the Netherlands, 2 in Portugal and 1 in Belgium. Whilst the social clubs main headquarters are based in Ireland where it trades as Penneys, the chain is a subsidiary of Associated British Foods plc (ABF), and is at last controlled by the Weston family through Wittington Investments.The company positions itself as selling fashionable clothing at competitive prices. In England the name is generally pronounced /? pra? m? rk/ PRY-mark. However, in Wales, Northern Ireland, Ireland, and Scotland it is usually pronounced /? pri? m? rk/ PREE-mark. objet dart the pronunciation on the Primark corporate video is PRY-mark the company had an intensive annual advertising campaign to each one Christmas during the 1980s in which the store was refer red to on several(prenominal) occasions (throughout the song/jingle) as PREE-mark, although in the country of Ireland this lyric was dubbed over as Penneys. Liverpools five explanation 84,000 sq ft Primark was the worlds largest, but has now been superseded by the Primark in Bristol at 82-92 The Horsefair Bristol with 100,000 sq ft. Primark is a fast-growing, major, value clothing retail group employing 27,800 people. Primarks declare brands All of the companys merchandise is make specifically for the company and as such Primark has its own brand names Ryans value Socks Atmosphere womenswear/ footwear Butler & Webb Premium formal menswear Cedarwood area casual menswear Denim Co. womenswear, casual mens and childrenswear archaeozoic Days babywear Girl 2 Girl unseasoned girlswear Opia accessories Rebel Senior older boyswear Rebel secondary younger boyswear Young Dimension (YD) older girlswear Primark salmon pink Cosmetics Primark Home home items Secret Possessions lingerie, womens nightwear Essentials primary Cheaper Items Beach club- Luggage, ladies beachwear The companys strategy for the employment Key Strategies Following the introduction of new supply concerning the duties of directors under the Companies Act 2006, directors must act in the way they consider, in good faith, would be to the mettlesomeest degree likely to promote the long-term success of the familiarity for the benefit of its members as a whole.In so doing, the directors should have regard to a number of factors listed in that Act. Those factors include having regard to the Companys employees, the need to foster the Companys traffic relationships with suppliers and others, the impact of the Companys operations on the community and the surround and the desirability of the Company maintaining a reputation for high standards of business conduct. With this in mind, the company has reaffirmed its commitment to a number of overriding principles.